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ELXR Marketing | me.n.u Retailer Rebranding Campaign
me.n.u Tween Retailer Rebranding Campaign
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me.n.u for Contemporary Tweens

Juniors retailer, Me.n.u, has brought on ELXR for branding and social media consulting. me.n.u is a unique clothing & lifestyle brand specializing in custom design & casual wear for contemporary tween girls to create their own fashion identities. ELXR has relaunched me.n.u’s e-commerce site as well as developing a one-of-a-kind ‘Design Your Own’ web tool that will allow desktop and mobile shoppers to design their own clothing, bags and jewelry.

me.n.u is based in New York city and its collection focuses on well made eclectic fashions with an edge. Their apparel and bag line incorporate contemporary catch phrases, eye catching colors and fashionable designs that don’t speak down to tweens. In addition to branding, ELXR is overseeing and creating content that will be incorporated into the brands social media platforms.

Since launching the redesigned e-commerce site and managing their advertising and social media accounts, ELXR has helped to increase online sales by 35% and increased traffic to the store by over 40%. Our hands on approached to curated social media content has effectively contributed to adding over 4,000 new followers to their Instagram (@me.n.u) in the 3 short months of managing the account.


February 03, 2016

Fashion, Juniors, Tweens