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ELXR Marketing | Jack Kerouac: One Fast Move or I'm Gone - ELXR Marketing
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Jack Kerouac: One Fast Move or I’m Gone

Jack Kerouac’s novel Big Sur was written exclusively at the infamous cabin and it is the centerpiece for the documentary, One Fast Move or I’m Gone.  The theatrical campaign targeted college markets and major literary markets with direct support from the Kerouac estate. Additional successful marketing efforts included partnerships with literary clubs, college radio and major market universities.

Date

20 November

Category
Films