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ELXR Marketing | Hyundai Re:Geneneration Music Project - ELXR Marketing
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Hyundai Re:Geneneration Music Project

Hyundai and Greenlight Management partnered to produce a film and campaign that brought together several genres of music. Top electronic DJs including Skrillx, Mark Ronson, Pretty Lights and DJ Premier were set upon a task to create a song with musicians from Rock, R&B, Country & Classical backgrounds.  The campaign created millions of impressions for Hyundai assisted by our social media outreach and theatrical campaign, bringing the film to 200 screens.  The activation included vehicles on display at theaters, on site giveaways, prime spot trailer play, after party events, collectors vinyl as well as an APP for sharing the music, freely.

Category
Brands, Films