Directed by Comedian, Dan Fogler, Don Peyote is the trippy-stoner comedy of the year. With a small theatrical release, our team designed an experiential and social media campaign. The “You’re Trippin” tour partnered with likeminded brand, WeedMaps which generated thousands of new community members. The Trippin’ Tour stopped in several cities throughout California that aligned with the screenings. Dan Fogler and crew carried customized giveaways such as lighters, signed posters, phone covers and other stoner goodies. The tour ended with a screening to thousands at the Lightning in a Bottle music festival.