CBGB the Movie captures the iconic NYC punk rock club created by Hilly Kristal, played by Alan Rickman, other cast members include Malin Akerman, Justin Bartha, Ashley Greene, Stana Katic, Rupert Grint and many more. The campaign incorporated TV, Radio, Digital, Print and Theatrical distribution in over 150 screens nationwide. Prior to the theatrical release, red carpet events were activated in New York City and Los Angeles with celebrities and key press. With less than 60 days our team tapped into robust music communities, celebrity fan pages, created valuable partnerships with VH-1 and the CBGB Festival resulting in exponential growth.
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