Bruce Lee is one of the most recognizable icons of the century. This documentary feature explores his cult of personality and reveals never before seen footage. His burgeoning international social media community and that of his estate was leveraged and activated to participate in the film screenings. Hundreds of conversations were started across all social media platforms and the community increased exponentially leading up to the film release. Efforts were used as a promotional push for the Spike TV premiere, which to date has been Spike’s most popular film with the coveted male 18-35 audience.