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Winter 2017 Shoot with me.n.u

ELXR Marketing produced the photo shoot for me.n.u’s Winter 2017 Collection. The shoot took place in Los Angeles with photographer, Alex Kruk, and tween models and Instagram influencers; Francesca Capaldi, Lily Kruk, Laneya Stevenson, Maisie De Krassel. The collection a colorful assortment of patch sweats, rock crystal hats and gloves as well as rock crystal tees. Images will be utilized for e-commerce and on the brand’s social platforms.

ELXR Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u ELXR Marketing Winter Photo Shoot for me.n.u

 

Influencer Collaboration with Lauren Orlando

ELXR just completed a collaboration and series of timed posts with tween influencer Lauren Orlando for client, me.n.u.  Lauren Orlando has a sizable presence on Instagram with over 2 million followers. The collaboration entailed Lauren modeling me.n.u latest SS17 collection. Several outfits were curated for Lauren to present to her followers and purchase on me-n-u.com.  The collaboration drove thousands of shoppers to me.n.u’s commerce site and added over 4,ooo of followers to its Instagram page.

Lauren Orlando for me.n.u

Lauren Orlando for me.n.u

ELXR Shoots New Fall Line for Retail Brand, me.n.u

ELXR Marketing working with me.n.u, a contemporary juniors fashion retailer, has completed photography on the new fall line of clothes. Kyle Richard’s daughter, Portia Richards is featured in the new campaign wearing the latest fall me.n.u fashions. Photographer, Alexandra Kruk, most known for her work with Teen Vogue came aboard to shoot returning model Coco and new faces Lily Kruk and Cassidy Eveler. The photoshoot images will be used on the brand’s retail website to model the 2016 Fall Fashions.

2016 me.n.u Fall Fashion Shoot

2016 me.n.u Fall Fashion Shoot

Consumers Want Real-Time Promotions

Article by Chantal Tode at Luxury Daily.

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

While retailers, for the most part, have adopted basic mobile strategies such as offering a mobile-optimized Web site, very few are addressing more sophisticated needs, such as offering real-time promotions or in-store navigational capabilities. A key takeaway from the findings is that retail capabilities once considered nice-to-have are increasingly becoming must-haves.

“Retailers must make every effort to improve their mobile commerce capabilities and keep up with consumers expectations,” said Patricia Walker, senior managing director, products and North America retail practice lead at Accenture. “To be an adaptive retailer, the experience needs to be seamless experience for consumers who expect mobile devices to ease the shopping experience, both online and in-store.”

Millennial gap increases
The report, Accenture’s 2015 Adaptive Retail Survey, is based on a survey of more than 10,000 consumers in 13 countries. More than 160 retailers in 10 countries were also benchmarked for the report.

A key finding is that consumers continue to make mobile a bigger part of their shopping journey. For this year’s report, 48 percent of respondents said they found it easier to make purchases using their mobile devices, up from 42 percent last year.

Additionally, 40 percent used their smartphones to track down goods and services, up from 36 percent last year. And, 27 percent expect to purchase more via mobile devices in the future.

The gap between millennial and baby boomer shoppers grew wider, with nearly three times as many younger consumers planning to increase their smartphone-based purchases compared to boomers.

Millennials are also three times more likely to say the mobile channel needs the most improvement.

“Despite the desire for the ultimate personalized experience, shoppers still have reservations about some retailer capabilities related to mobile use,” Ms. Walker said. “The Accenture research found that 75 percent of shoppers believe that a retailer’s ability to automatically adjust the price of items for loyalty points and other discounts is a ‘cool’ offering, whereas six percent consider such ability ‘creepy.’”

Mobile must-haves
Retailers are addressing the mobile basics, with 93 percent offering a smartphone-optimized Web site and 89 percent a tablet-optimized site.

However, only 58 percent offer a smartphone app with purchasing capabilities.Retailers are even further behind when it comes to addressing consumers’ more sophisticated shopping needs.For example, while 47 percent of shoppers want to receive real-time promotions, only 7 percent of retailers send such promotions.Additionally, 37 percent of consumers want to order out-of-stock items via their smartphones but only 43 percent of retailers enable them to do so via free Wi-Fi in store.

Another 37 percent of shoppers want to use their phones to access a shopping list or find in-store items. However, only 31 percent of retailers offer mobile shopping lists and just 4 percent provide have apps that help shoppers navigate a store.

Offering shoppers the ability to scan products in store using their mobile device is another area where retailers are lagging behind shoppers, as 32 percent of shoppers want to be able to do so, up from 27 percent, but only 17 percent of retailers provide scanning capabilities,

Retailers are also lagging behind shoppers when it comes to automatically crediting coupons and discounts via a mobile phone, something 42 percent of shoppers want, up from 35 percent last year, but only 16 percent of retailers can do.

Google and Facebook
Additional key findings from the report include that trust continues to be an issue, with 57 percent of shoppers worried that their personal information could be stolen, up from 49 percent last year.

Retailers also still need to tread carefully with how they leverage shopper data, as 41 percent think it is creepy for sales associates to know the items on their online wish list.Accenture also found that Google and Facebook are playing a bigger role on shoppers, with 57 percent saying they are most impacted by Google and 41 percent saying this for Facebook.

“This year’s survey confirms that retailers have begun to adapt to the evolving needs of their customers,” Ms. Walker said. “However, the challenge they face is investing in building the important digital elements of their channel strategy while remaining focused on driving profits, which in many cases is still primarily driven by stores.“Retailers need to understand however, that they are actually involved in a race that will likely accelerate as consumers continually seek more value, greater convenience, and better customer experience across all channels,” she said.

Kombucha’s VIP Tastings

IMG_5003  IMG_5002 Raw Ingredients KombuchaIMG_5005 ELXR and GT’s Kombucha teamed up for a VIP tasting event at Soho House Los Angeles. GT Dave, the owner and founder of  Kombucha, gave his perspective on brewing Kombucha and establishing the brand. Participants were treated to a Q&A with GT and left with goodie bags along with samples of the new flavor.

Behind-The-Scenes with ONC artofcolor Fall Photoshoot

ELXR Marketing in conjunction with Art Works Hollywood, produced and shot the Fall 2015 campaign for ONC Art of Color.  Leading with four unique, Los Angeles based models, the photoshoot showcased vibrant rich hair color and styles which were prepped and colored by the certified organic coloring system.

The groundbreaking product is making waves in the US market place throughout Salons in Beverly Hills and across various locations in Los Angeles.  Gaining instant attraction from its rich ingredients and bottom line healthy approach to providing high quality beauty products at consumer price points.

Photographer:  Chris Gaskill, Art Works Hollywood
Production Company:  Melissa Ginn and Doug Kluthe ,ELXR Marketing
Brand President:  Eric Kaya, ONC Art of Color
Hair Stylist: Zofer Bayram
Sylist Assistants:  Ziggy Malo and Alicia Green
Make up: Keri Von Schlobohm
Models: Amara Henderson, Sarah McDaniels, Cherish Waters and Ela Rose

 

UNITY Documentary Film Premiere & Red Carpet
UNITY FIlm Premiere

Red Carpet at the DGA Hollwyood


UNITY Film Premiere: Doug Kluthe and Melissa Gin, of ELXR marketing attended the film premiere of UNITY at the Directors Guild in Hollywood. ELXR consulted with the filmmakers and Nation Earth on key art design, marketing strategy and theatrical distribution. The documentary included the narration of over 100 celebrities and it premiered in over 600+ screens internationally. A special addition to the theatrical dates included a live Q&A with Joachim Phoenix, Moby, and others from the film.


About The Film: Seven years in the making, UNITY is a new documentary that explores humanity’s hopeful transformation from living by killing into living by loving. It is a unique film about compassion for all beings, or all “expressions of life,” and going beyond all “separation based on form,” and beyond perceiving opposites. Writer/Director Shaun Monson, collaborating with an astounding cast of 100 celebrity narrators (never before gathered in the history of film-making), presents a message of love, tragedy and hope, all set against the backdrop of some of the most compelling 20th and 21st Century footage imaginable.


For more information on this incredible film, please visit http://unitythemovement.com

 

 

UNITY Premieres at the Directors Guild in Hollywood

Film Premiere: Nation Earth premiered UNITY at the DGA in Hollywood on June 24th. The night began with a red carpet media event with celebrities from the film. The screening was a sell out with over 600 attending.  We were overwhelmed by the support from friends, family and the celebrities who participated in the event, including Joachim Phoenix, David LaChapelle, Colin Eggelsfield, Isabel Lucas, Jorja Fox, and Pamela Anderson, to name a few.A post show Q&A panel was assembled with director, Shaun Monson, and seven other celebrity guests. The panel was filmed for inclusion in the theatrical rollout on August 12th.

Seven years in the making, UNITY is a new documentary that explores humanity’s hopeful transformation from living by killing into living by loving. It is a unique film about compassion for all beings, or all “expressions of life,” and going beyond all “separation based on form,” and beyond perceiving opposites. Writer/Director Shaun Monson, collaborating with an astounding cast of 100 celebrity narrators (never before gathered in the history of film-making), presents a message of love, tragedy and hope, all set against the backdrop of some of the most compelling 20th and 21st Century footage imaginable.

Presented in chapters, (like its predecessor EARTHLINGS) UNITY takes an in-depth look at what it truly means to be human, to be mortal, and to be incarnate in this world. The film explores our brief existence among the Cosmos (Chapter I), then moves on to the perceptions of our Mind (Chapter II), the nature of our Body (Chapter III), the infinite capacity of our Heart (Chapter IV), and ultimately to the mysterious energy of the Soul (Chapter V). Initially, these chapters will appear unrelated to each other. But as the film progresses it becomes clear that all life is interconnected, and each chapter represents the totality of our mortal experience, which is only measured in decades.

With a cast of 100 voices all speaking as one voice, UNITY is a genuine cinematic experience unlike any other.

For more information on this film visit: UNITY The Movement